Search Engines are websites that automatically document information available on the web in form of a updatable database. We search through this database.

Why submit to Search Engines?

We know that internet users search for websites or information on the web mainly through enquiring on a search engine or directory. The Search Engine responds to this by looking through its database and displaying all the matching sites – all in a jiffy. That is why it is important that your website is listed in the database of major search engines and directories. This way it will be possible for others to locate/find your site. Examples of major search engines are Excite, Google and Altavista.

Why learn about Search Engines?

Understanding how search engines work can help you design your website such that they are suitable for better Search Engine listing.

Why different Search Engines give different results?

Search Engines slightly differ in the way they collect, store and display information. The number of websites indexed in its database can also vary. In addition, the search engines have different criteria for sequencing/ranking the websites. All these add on to give different results on different search engines.

What are Classifieds?

A section of a newspaper, magazine or web site containing classified advertisements.
Classifieds are short notices usually for offered services, business listings, items for sale, or ‘wanted’ ads, etc.
Current trend is more and more webmasters prefer to submit ads to online classifieds due to its convenience, simplicity and mostly are either free-of-charge or low cost investments. Websites being listed in the local or international classifieds also add to credibility as well as good ranking in search engines.

What are Directories?

Directories are a list of websites compiled by human effort. Editors review websites and add only the ones they think relevant, to the database of the directory. The websites are sometimes rated, reviewed and commented by these editors. And in addition to keyword search, information can be located in a directory by going through subject categories to its sub categories that follow a branchlike structure. The references to websites are included in relevant categories. Major directory such as Yahoo has over 22,000 subject categories to list websites.

Why submit to Directories?

We know that directories are as much used by internet users to search for websites or information on the web as that of enquiring on a search engine. That is why it is important that your website is also listed in the database of major directories (in addition to getting it listed in search engines). The directory responds to keyword search by looking through its database and displaying all the matching sites – all in a jiffy just like a search engine. Alternatively in a directory, users could go through categories into subcategories and find the relevant information. Examples of major directories are Yahoo, Open Directory and Lycos.

Why Directories give better results?

Since only the relevant sites are listed in a directory, it give results that are much more focussed than that of search engine results. Its also helpful sometimes when the reviewers rate and comment on websites. At the same time, there is a chance that it might have missed listing of an important website because it did not come to its notice.

Why submit to Announcement sites?

Being listed on announcement sites can get some traffic on your website. Many search engines keep a track of announcement sites to get to know of new sites. That makes it a good idea to submit to some of these.

What are Free For All (FFA) sites?

Free For All sites display a rotating list of links to websites. The list is constantly modified as new ones are added. You are on top of the list as soon as you submit and as others get added you keep going down the list until you roll off the list. The time period depends on how many new ones are being added to the list. It could be from a day to a week or more. There are tens of thousands of FFA sites.

Why submit to Free For All sites?

FFA sites gets your website an initial exposure. Your site also remain linked from many of these sites. Having external links point at your website is a good criteria for getting ranked well on search engines nationwide or worldwide.

Marketing 5 Ps

Presence - How generally known is my organization in the field represented by this product?

Product - How good is the product for which this product is associated?

Price - What pricing advantages or disadvantages do I have associated with using this product?

Promotion - What capacity do I have to promote this product?

Place - Where can I market this product?

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If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different strategies, but the two are becoming more converged every day.

Inbound linking was never an exact science and unfortunately black hat SEO practitioners used spammy tactics like buying links, participating in link exchanges, and using link farms to game the system. The search engines needed a better way to establish which web pages were trusted by actual human website visitors.

Then along came social media. As its popularity continued to grow and brands got on board and started using it as a place to share information and communicate with target audience members, the search engines took notice. Within social media was an entire framework in which people were sharing links to web pages and content that they found useful. This data provided insights to the search engines as to which links were valuable and web page trust based on “social signals” was established.

The search engines want to provide users with the best possible search results in order to keep them happy. They base results off of keywords on the site and pull sites that match a search query, but it’s much more complex than that. The search engines aren’t just going to trust that a website is good just because it includes particular keywords throughout the content. What establishes trust and credibility in the eyes of the search engines is inbound links pointing to a web page. The thought is that if other web properties link to a particular page, what’s on that page must be good. It must provide some kind of value, whether it is a reference or something engaging or entertaining. That’s why a good SEO campaign has two parts to it. On-site optimization isn’t enough. In order to attract the search engine spiders and boost your ranking it’s necessary to establish relationships with other website owners and build inbound links.

With the creation of the new Offshore Co-Ordination Unit (OCU), Exchequer Secretary to the Treasury David Gauke has grandiloquently announced that “the days when untaxed income or capital could be safely salted away offshore, beyond the reaches of the taxman, are long gone”.
The unit – which is comprised of an intentionally intimidating list of experienced analysts, experts and investigators – intends to launch full investigations into 6,000 HSBC Swiss bank account holders whose information they received from whistleblowers within the Swiss banking system.

They’re attempting to flush out tax evaders and ordinary account holders alike with any distinction between the two being overlooked. The OCU are sending letters to account holders notifying them of a “window of opportunity” in which they can voluntarily settle their previous liabilities and be rewarded with a conciliatory rate, the crux being that when this window has closed they may penalise account holders with rates of up to 200% on their owed tax.

If you have received a letter from HMRC regarding a Swiss bank account or other offshore financial assets, don’t be intimidated.

Lewis Nedas & Co. together with forensic accountancy specialists Appleton Richardson & Co. are here to explain your circumstances for often it is misinterpretation and inconsistencies that land account holders like you on HMRC’s radar.

With a non-judgmental consultation we can advise you on your position as a UK taxpayer and offer correcting measures to counter often ill-informed tax schemes sold by financial advisors and accountants. In addition we can advise you on your options and guide you through all complexities so that any obstacles and concerns can be overcome and resolved.

Too often innocent taxpayers are accused of wrong doing as a result of the lines between tax efficiency and tax evasion having been blurred by over-zealous tax agencies.

Tax investigations can be stressful, time consuming, lengthy, invasive and costly. If you are unsure of your position come to us first for a legally privileged consultation.

Capturing critical forensic evidence can provide a compelling litigation case, whether the client would like to prosecute or use it as a bargaining tool to recover finances.

We are always here to discuss any matter informally and confidentially.

The firm’s investigation department complements the forensic department that is active in civil cases including commercial fraud and theft.

Our reports are independent and clear; we pride ourselves on the fact that they can be readily understood by non-accountants and definitely assist when giving evidence at trial.

Appleton Richardson is highly professional and can work under time pressures with the high attention to detail which litigation work demands.

HMRC may also, if it chooses, bring a witness.

Hearings before the Tax Tribunals are normally open to the public. However, any party to the proceedings can ask for a hearing, or part of a hearing, to be held in private in certain circumstances. In most appeals the “burden of proof” is upon you. This means it is up to you to show why the disputed assessment, penalty or decision is wrong.

In most Penalty Cases the burden of proof is on HMRC, who must convince the Tribunal that you were dishonest. The rights to apply for permission to appeal to the Upper Tribunal, correcting and setting aside a decision are also available to Her Majesty’s Revenue and Customs (HMRC).

We are told that 1,800 individual investigations are likely to ensue, with the search and seizure phase of the operation now at an end. Where criminality is suspected, evidence from the boxes is being passed to the relevant police units to investigate further and arrest those who have sought to use safe custody facilities to hide the proceeds of illegal activity.

Jeffrey Lewis, senior partner of law firm Lewis Nedas, which has represented more than 70 box-holders, said: “If police want to search a flat rented by a drug dealer in a block of flats, they would ordinarily be granted a warrant to search the flat used by that particular suspect. In this case, they have in effect smashed their way into every flat on no real credible basis.”

Appleton Richardson & Co. are primarily investigation specialists and are continuously battling with HM Revenue & Customs on behalf of its clients so there are no conflicts of interest – just a pure will to win

The firm’s analysts and researchers will scrutinise the data, separate the relevant from the irrelevant, expose weaknesses and advise the lawyer or client on strategy and the disclosure of documents where appropriate. We will point out weaknesses in the evidence, give evidence at trial if required and assist the Tax Barrister during their cross examination.

Our reports are independent and clear; we pride ourselves on the fact that they can be readily understood by non-accountants and definitely assist when giving evidence at trial.

The firm is highly professional and can work under time pressures with the high attention to detail which litigation work demands. Accordingly all cases are monitored by a senior partner whom you will be able to contact on a personal number 24/7 so you can maintain contact and will never be let down.

Appleton Richardson & Co. are primarily investigation specialists and are continuously battling with HM Revenue & Customs on behalf of its clients so there are no conflicts of interest – just a pure will to win!

The question for the Court was whether the proceeds of cheating the revenue could be ‘criminal property’. In a nutshell, a legitimate trader had earned legitimate money undertaking a legitimate business. The allegation was that not all the income was declared, there by cheating the Revenue. The Crown prosecuted on a money laundering offence but the trial Judge ruled that there was no ‘criminal property’ – the money did not come from crime. Following a prosecution appeal, the Court of Appeal found that the undeclared income could in part ‘represent’ the proceeds of crime as that undeclared amount would be representative of the ‘benefit’. Therefore applying the statute properly that undeclared income could at that point be “criminal property”.

Defending allegations is where our forensic accountants have the knowledge to look for the unusual; comparing like for like on businesses in the area, finding the existence of an audit trail.

Appleton Richardson & Co. are primarily investigation specialists and are continually battling with HM Revenue & Customs on behalf of its clients so there are no conflicts of interest – just a pure will to win!

• A previous signed certificate of full disclosure

is found to be false.

• A contrived company liquidation.

• Documents have been forged.

• You’ve been involved in serious fraud following

an earlier offence

Studying case law and keeping abreast of the new and old Precedents set, are of tremendous help to our clients.

Appleton Richardson & Co. are primarily investigation specialists and continuously battling with HM Revenue & Customs on behalf of its clients so there are no conflicts of interest – just a pure will to win